With Facebook's help, Instagram has become a global phenomenon since its inception more than a decade ago. To become a must-click on Instagram, you need to know more than simply when and what days to post; you need to know how to make the most of your strengths.
Depending on the size of their following, users on this social media site can either be considered "overnight celebrities" or "outright brands." 'Social media influencers,' or 'influencers,' are persons and companies who have risen to prominence through their use of social media. As a result of TikTok's wide audience, innovative features, and ease of sharing, the term "game changer" has taken on new significance.
Each of the Instagram influencers listed here can serve as an example of how to develop a brand and sustain it on the platform successfully.
Addison Rae
Anyone who has ever dreamed of becoming an internet star and making it to the big time should follow Addison Rae. In addition to 38.7 million Instagram followers for her beauty-focused postings, her TikTok lip-sync videos sparked a flurry of interest, leading to a Netflix miniseries and a debut song. Friendships with other famous Instagram influencers, such as Kourtney Kardashian, were a major factor in her success.
Posting content that Addison Rae is both comfortable with and good at is the key to her online success. To generate content that reflects your brand's personality, it is important to look at your strengths.
Huda Kattan
She has been regarded as a leading beauty guru with a big social media following for many years. To date, her Instagram account @hudabeauty has attracted over 49 million followers thanks to the makeup tutorials she posts.
Instagram is a great place to market your cosmetics or beauty products if you're in the industry. On the other hand, Instagram is all about visuals, and beauty is all about appearance. Look at the current cosmetics firm Glossier, which uses Instagram as its primary social media platform and successfully employs user-generated material. The 10.8 million Instagram followers of Rihanna's Fenty Beauty line are even more impressive, which focuses on providing makeup for "all skin tones."
Successful cosmetic applications, setting trends, giving evaluations, and publishing how-have been Huda's key to success. Aside from occasional fashion tips, her social media accounts are packed with videos of individuals doing makeup, product pitches, etc.
To get the most out of your Instagram account, it's important to provide instructional videos and product reviews. Check out this structure and see if it could work for you or your brand to engage and build your Instagram audience.
Khaby Lame
A former Italian manufacturing worker is on the rise as an Instagram star. When Khaby Lame lost his job owing to the coronavirus outbreak, he first started posting unique videos on TikTok. As of today, he has 35.7 million followers on Instagram.
What's his Instagram secret? He makes movies of his reactions to life hacks, aided by his sarcastic facial expressions and humorous facial expressions! When it comes to peeling bananas, his most popular video shows how to do it the old-fashioned way, with a knife. Other photographs include those of his girlfriend and other friends.
Kayla Itsines
Personal trainer and entrepreneur Itsines is one of the most popular social media influencers in the fitness industry, with more than 13 million followers on Instagram. Previously known as Bikini Body Guides, High Impact with Kayla (previously Bikini Body Guides) features 28-minute workouts to help women gain strength and fitness.
Since workout videos and diet plans are easy to follow on social media, fitness is a great business to promote during the Covid-19 pandemic. Seeing other people's fitness progress on social media is an excellent source of inspiration for your workouts. Instagram is a great way to build your consumer base by showcasing how your products or services have helped your customers.
Selena Gomez
Gomez, who was formerly the most popular Instagram user until being dethroned by 'The Rock' and Cristiano Ronaldo, is a huge celebrity influencer. Since she has more than 249 million followers, the Grammy Award-winning singer has used her platforms to raise awareness about human trafficking, women's rights and child abuse prevention. Along with obvious promotional content, she also shares a great deal of personal content with her devoted following, such as images and videos of her family and friends.
Being famous help, but Gomez shows that you need to have a raw or personal touch and communicate with your followers on Instagram if you want to do well on this social media platform. Gomez
Kylie Jenner
Kylie Jenner's 252 million Instagram followers have made her a formidable influencer. Being a woman of many talents, she proudly displays her work as a makeup artist and model on Instagram. She had the most-liked Instagram post ever until an egg snatched it away from her! Not an easy task when you're up against such a prestigious group of online influencers!
With an average of over a million dollars in earnings for each sponsored Instagram post, Kendall Jenner is one of the most well-paid Instagram influencers.
Jenner is well-known for promoting her cosmetics line and is frequently photographed demonstrating the latest in her makeup range. If you want to display the individuals behind your brand, utilising or demonstrating your items may be beneficial. You are taking a social media marketing course that can teach you how to accomplish this more efficiently.
Cristiano Ronaldo
The Juventus soccer superstar and five-time Ballon d'Or winner have the most social media followers globally. Averaging $1.6 million in earnings per sponsored Instagram post, Ronaldo is the highest-paid Instagram influencer globally. More than 318 million people follow him on social media, and many of them are aware of his paid endorsements, which range from Nike to his underwear brand. As well as game and training updates, he also posts a lot of family images. The world will follow Ronaldo wherever he goes.
On Instagram, Cristiano Ronaldo does well because he updates frequently. He keeps his audience engaged in his content with regular updates on his personal life. Using influencer marketing to boost your content strategy, you can keep your audience engaged by posting and sharing regularly.
Zach King
Zach King, an illusionist and filmmaker who became famous on the internet through his vlogs and other videos, has over 24 million followers thanks to his upbeat stories and "magic vines" that make people smile. He uploads various videos, including funny clips, to his account. It's all about making you laugh or grin so that you can deal with life's difficulties.
Zach King is the king of casual content. People want their feeds to be filled with lighthearted and amusing material. Share an amusing phrase or meme that relates to your industry or business from time to time.
Nike
Another Instagram-dominating brand that is constantly one step ahead of the curve is Nike. As of this writing, Nike's social media accounts have 168 million followers. Nike's social media posts are all about inspiration and highlight athletes like Rafael Nadal and Cristiano Ronaldo in Nike apparel. To pique the interest of their customers, Nike uses the social media platform to announce new product launches.
Influencers on Instagram don't have to be famous or even real people. Increase your fan base by giving your brand a personality that stands for something, such as "JUST DO IT."
Cardi B
"Bodak Yellow" is Cardi B's most popular song, with 956 million views on YouTube. Since then, she's worked with Megan Thee Stallion and Bruno Mars , to name a few. Cardi B was a well-known on social media before her rise to stardom, but her profile soared once she became one of the industry's most prominent female rappers.
New colourways of her Club C Cardi and Club C Double footwear collections with Reebok are expected to be released. It was shared with her 81.6 million Instagram followers. Within 18 hours of going on sale in early October 2020, all 500 copies were gone. Cardi B is now one of Instagram's top celebrity influencers, with a post garnered over 5 million likes.
Dwayne Johnson
Dwayne Johnson, also known as "The Rock," is one of Instagram's most popular users. As the highest-paid actor globally, his status makes him an excellent target for influencer marketing campaigns on Instagram.
The Rock has 214M Instagram followers. Sponsored posts that generate at least 1 million likes earn him more than $1,000,000 each. When it comes to the fitness business, he has a reputation for promoting products. His cooperation with fitness company Under Armour proved fruitful when his Project 1 Sneaker sold out in less than 24 hours. #ProjectRock, the partnership's Instagram hashtag, has been used 262,000 times.
Gigi Hadid
Gigi is one of the highest-paid models on Instagram. Thus she posts a lot of photos of her daily life. Thanks to her stunning features, she's become a household name, which has landed her ads with designers like Tom Ford, Chanel, and Jean-Paul Gaultier.
She has a following of 63.2 million on Instagram and receives a payment of $300,000 for every sponsored post she makes. In 2018, she was named Tommy Hilfiger's worldwide brand ambassador after the company's Barbie doll received more than 1 million likes on Instagram. Her vodka spaghetti dish has recently gone viral on social media, with millions of others submitting their versions.
Kevin Hart
For his stand-up comedy and film appearances, Kevin Hart is universally beloved. Ride Along and the upcoming Jumanji: Welcome to the Jungle round out his filmography.
Fans can follow his personal and professional life on his 103 million Instagram followers. Besides his comic attitude, Kevin is well-known in the entertainment industry. Fabletics sponsors him, and he routinely promotes clothes from the brand on Instagram. He makes more than $500,000 for every sponsored post as a celebrity influencer.
Zendaya
The list's top slot has been taken by actress and social media sensation Zendaya. The Spider-Man: No Way Home's popularity is one of the most sought-after Gen-Z celebrities on Instagram and has a huge fan base. On Instagram, she has 139 million followers.
Tom Holland
Tom Holland, Zendaya's boyfriend and co-star in Spider-Man, are in second place on the top 10 celebrity Instagram influencers list. He is a modern-day style icon and one of the most popular actors of his era. A total of 65.9 million Instagram users follow Holland.
J. Hope
In 2022, a list of influential people would be incomplete without mentioning BTS. When it comes to Instagram's most popular celebrity influencers, J Hope comes in at number four. The Korean rapper has approximately 33 million followers on his social media accounts because of the fame of BTS.
Alia Bhatt
Alia Bhatt has made headlines for other reasons than her much-anticipated nuptials to Ranbir Kapoor. The actress was ranked 6th out of the top 10 Instagram celebrity influencers. She has 1.9 million Instagram followers and a 3.57 per cent engagement rate. Heart of Stone, a Hollywood film, is her latest production.
Jennifer Lopez
Known as JLo, she has 204 million Instagram followers and is ranked 7th globally. In the report, the celebrity has an audience of 162.7 million and an engagement rate of 536.8k per post, which is quite impressive. Her Netflix documentary, Halftime, will premiere on the professional front on June 14. Super Bowl LIV halftime spectacle inspired it.
Robert Downey Jr.
Robert Downey Jr., called the Iron Man, is inarguably one of the most popular personalities in Hollywood. As many as 52 million people follow him on social media. As of this writing, he has 1.7 million legitimate engagements and a quality Instagram audience of 41.9 million.
Chris Hemsworth
The Iron Man had to lead the way for Thor. Chris Hemsworth, who has 54.2 million Instagram followers, was ranked 10th on Instagram's top influencers list. The actor is a well-known figure in the Marvel Studios universe and has appeared in many of the studio's films.
